Hello! How are we mid way through July already? Before we know it christmas will be upon us, and thats what we are here to talk about today. Increasing our sales in the second half of the year so we can have a great christmas with our families. The past few months have been tough for online sales & conversion, with the weather and economic structure of the world. Brexit being the main factor. With the pound being at its lowest level since the 1980’s many of us are struggling with our imports and profit margins. Being entrepreneurs many of us are just finding things out as we go along, making mistakes and learning from them, learning day by day. One of the main reasons for starting this website was to help you guys out, advise you on any short cuts you can take (or not take) and give you advice on mistakes and things that have worked for me in the past. Today I’m going to talk about online advertising, what has worked for me and what hasn’t. So lets get into it! Heres a short video on the history of online advertising!
Google Adwords. For many new business owners this is one of the first forms of online advertising you will do. You have all seen it before, searching for a product or service on a search engine and there at the very top with a yellow (or green now depending on where you are) ‘AD’ next to it. But how often yourself do you actually click on the advert? Heat mapping and studies have shown that people are more inclined to go with the top natural search result rather than the top advertisement. (I will get into this more later below). You can set your total daily ad spend, the demographic of people you would hopefully like it to be targeted at and the general area. But in my opinion google ad words is one of the lowest ROI’s in digital marketing right now.
SEO. For many people SEO is a bit of a taboo subject, its all smoke and mirrors, a lot of so called so experts don’t really know what they are doing or can promise you the results you are after. But in my opinion it is one of the best returns on interest you can get for your advertising spend. The right SEO can push your website to the top of the organic search for your keywords and this us invaluable. Being at the top of the search means you will generate the most clicks through to your website over everything else on the page. Holding a number 1 position also shows trust. Like I said above about customers being more inclined to go with the top natural position over the ad position is to do with trust. The people searching for this will assume you are the best in your field, and have been around a suitably long enough time to have the number 1 position. If you are looking for a suitable SEO Expert, then i would look no further than Grant McArthur. He is one of, if not the top internet marketing minds in the Uk, never mind just his local city of Glasgow.
Facebook Ads. If done right, Facebook ads are probably the second best bang for your buck to do with advertising right now, and definitely the most undervalued, but you really have to know what you are doing with it. Many, many people just throw in £100 and put in a few demographics like, 18-65 females within 25km of my business. If you do it like this then you might as well be throwing your money away. The scope on how far you can drill down and target these ads due to what your target customers ‘likes’ and interests are should be taken far more into consideration, but you also need someone who knows what they are doing.
I hope this has been of some value to you, and i hope to see a good discussion in the comments section! Check back next week for another post! Thanks, TheMumpreneur.