Avoiding Loneliness Whilst Working From Home

working from home

 

 

This is a guest post contributed by Caroline Middlebrook who runs Velium SEO Agency. Please visit her site and also check out her profiles on Colour Lovers and Real Town.

 

 

Most mums who run their own businesses run it from home, working around their kids as best they can.

 

One of the things that can plague people who work from home is loneliness, and it tends to be something that isn’t talked about very much.

 

Okay so you have your kids to keep you company but that just isn’t the same as adult conversation. But of course, because you have your kids to look after, you can’t just head to the local coffee shop whenever you feel like it either. So what do you do?

 

1) Get Involved Online

 

One of the easiest way to get at least a version of adult communication is to take part in the online communities surrounding your business.

 

Depending on what industry you’re in, you might find Facebook groups, online forums or even specialist websites. For example if you make your own arts and craft style products then you can setup a shop on Etsy and join in the community there.

 

Have a look to see if there is a section on Reddit for your industry also.

 

Of course there’s a couple of downsides to this technique. Firstly, it’s not face-to-face; and secondly, there’s always a danger of these online activities becoming too distracting and ending up sucking your time and killing your productivity so you have to be careful with that!

 

2) Take Your Kids Out

 

Kids don’t like to be cooped up inside the house for too long any more than you do so make effort now and then to just leave the house and go somewhere with them – preferably somewhere with other people.

 

Okay so you might find yourself just talking to other mums which might not be the most stimulating conversation but at least it is real human interaction!

 

3) Make use of Creche facilities

 

If your business is making some money then consider investing a little of it into the use of a creche now and then. Try looking for less obvious facilities such as your local university. Many community establishments have creche facilities which can be used by the hour fairly cheaply.

 

Then drop your kids off for a little while and use that time for yourself. Now perhaps you can head to that coffee shop to work!

 

4) Ask Your Partner for Support

 

If you are running your own business and you are also at home looking after the kids, you’re effectively squeezing two jobs into one day and as you know, that’s not an easy thing to do!

 

If you have a partner who is supportive, ask him to take the kids for an evening or two. An excellent way to use this time is to seek out local meetup groups in your area related to your business. This way you can get out and meet real people in your industry who understand what you are doing, and you may even get some more business opportunities from it!

Promoting your business in 2016

mumpreneur online advertising

 

Hello! How are we mid way through July already? Before we know it christmas will be upon us, and thats what we are here to talk about today. Increasing our sales in the second half of the year so we can have a great christmas with our families. The past few months have been tough for online sales & conversion, with the weather and economic structure of the world. Brexit being the main factor. With the pound being at its lowest level since the 1980’s many of us are struggling with our imports and profit margins. Being entrepreneurs many of us are just finding things out as we go along, making mistakes and learning from them, learning day by day. One of the main reasons for starting this website was to help you guys out, advise you on any short cuts you can take (or not take) and give you advice on mistakes and things that have worked for me in the past. Today I’m going to talk about online advertising, what has worked for me and what hasn’t. So lets get into it! Heres a short video on the history of online advertising!

Google Adwords. For many new business owners this is one of the first forms of online advertising you will do. You have all seen it before, searching for a product or service on a search engine and there at the very top with a yellow (or green now depending on where you are) ‘AD’ next to it. But how often yourself do you actually click on the advert? Heat mapping and studies have shown that people are more inclined to go with the top natural search result rather than the top advertisement. (I will get into this more later below). You can set your total daily ad spend, the demographic of people you would hopefully like it to be targeted at and the general area. But in my opinion google ad words is one of the lowest ROI’s in digital marketing right now.

SEO. For many people SEO is a bit of a taboo subject, its all smoke and mirrors, a lot of so called so experts don’t really know what they are doing or can promise you the results you are after. But in my opinion it is one of the best returns on interest you can get for your advertising spend. The right SEO can push your website to the top of the organic search for your keywords and this us invaluable. Being at the top of the search means you will generate the most clicks through to your website over everything else on the page. Holding a number 1 position also shows trust. Like I said above about customers being more inclined to go with the top natural position over the ad position is to do with trust. The people searching for this will assume you are the best in your field, and have been around a suitably long enough time to have the number 1 position. If you are looking for a suitable SEO Expert, then i would look no further than Grant McArthur. He is one of, if not the top internet marketing minds in the Uk, never mind just his local city of Glasgow.

Facebook Ads. If done right, Facebook ads are probably the second best bang for your buck to do with advertising right now, and definitely the most undervalued, but you really have to know what you are doing with it. Many, many people just throw in £100 and put in a few demographics like, 18-65 females within 25km of my business. If you do it like this then you might as well be throwing your money away. The scope on how far you can drill down and target these ads due to what your target customers ‘likes’ and interests are should be taken far more into consideration, but you also need someone who knows what they are doing.

I hope this has been of some value to you, and i hope to see a good discussion in the comments section! Check back next week for another post! Thanks, TheMumpreneur.

our first post

Welcome Mumpreneurs! We started this lifestyle blog, because just like you, we one day decided to start our own business from home, all while being mum’s and looking after our families!

On this website we will post stories and blogs from fellow mumpreneurs all over the country, how they got started in business, how you can get started in business and other local businesses we can use to help us on the way. Weather its a handyman, a roofing company or someone to take the dog a walk, we have seen it and been through it all! You can also keep upto date with our Facebook & Twitter pages, where we will be posting short content and reblogs.